Digital Marketing Manager At Suqafuran Ltd

Employment type: Full time, hybrid
Location: Nairobi
Qualification: Bachelor's degree or diploma
Experience: Three to five years
Job field: Marketing and Communication
Salary: KSh 30,000–50,000 per month

Role Overview

Suqafuran is seeking a Digital Marketing Manager to develop and implement strategies that strengthen brand awareness, grow online communities, generate leads and attract new users. The successful candidate will help position Suqafuran as a preferred online marketplace connecting Eastleigh businesses with customers across Kenya.

Key Responsibilities

Brand Development

• Develop and deliver digital campaigns that increase brand awareness and build customer trust.

• Strengthen Suqafuran's market position as a marketplace connecting Eastleigh businesses with buyers nationwide.

• Maintain consistent branding across all digital channels.

  
  

Digital Campaign Management

• Plan, launch and optimise campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.

• Manage paid advertising to maximise reach and return on investment.

• Track campaign performance and make adjustments to improve results.

  
  

Social Media and Content Marketing

• Create engaging graphics, videos, success stories and promotional content for social media.

• Manage and grow Suqafuran's online communities through regular interaction and engagement.

• Collaborate with content creators and influencers to increase brand visibility.

  
  

Growth and Customer Acquisition

• Develop marketing initiatives that increase seller and buyer registrations, website traffic, app downloads and active platform usage.

• Design referral programmes and promotional campaigns to support user growth.

  
  

Analytics and Reporting

• Monitor website traffic, conversions, engagement, customer acquisition costs and return on advertising spend.

• Prepare regular performance reports with practical recommendations for improvement.

  
  

Collaboration and Partnerships

• Work with the sales, product and customer support teams to align marketing activities with business objectives.

• Build relationships with influencers, business associations, media outlets and other strategic partners.

  
  

Qualifications and Experience

• A bachelor's degree or diploma in Marketing, Communications, Business Administration, Digital Marketing or a related field.

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• At least three years of experience in digital marketing or brand management.

• Experience promoting digital platforms, e-commerce businesses or online marketplaces is an added advantage.

• A strong understanding of digital advertising, social media marketing, search engine optimisation (SEO), email marketing and content creation.

  
  

Skills and Competencies

• Excellent communication and presentation skills.

• Strong analytical and problem-solving abilities.

• Creativity and an innovative approach to campaign development.

• Proficiency in Google Analytics, Meta Business Suite, Google Ads and other digital marketing tools.

  
  

How to Apply

Interested and qualified candidates should send their CV to:

Email: support@suqafuran.com

Use Digital Marketing Manager as the email subject line.

Application deadline: The supplied notice does not specify a closing date.