Most entrepreneurs understand that putting in their best effort is the key to launching a successful business. So they invest a lot of time and effort into developing a good business strategy, developing a terrific product, and launching their firm.
Most of these entrepreneurs, however, become so preoccupied with planning that they forget that the simplest method for any company to stand out and attract the attention of its clients is to choose a brilliant business name.
A memorable brand name may soon become etched in people's minds. If you want your firm to stand out in this competitive startup climate, getting a strong brand name is your best choice. That being said, here's how to discover the greatest one quickly.
1. Have a Clear Vision for Your Brand
The first step in developing a strong brand image for your company is determining what you would like it to be, accomplish, and how you want people to connect with your business over time.
Words have tremendous power. Everything in our world has a name, and that name conveys meaning, sentiments, and ideas that serve as a criterion for us when we interact with that item.
So, in order to properly ease customers into your company, you must first understand if you want your company to be known for its sophisticated design and excellent products, its continual push for innovation, or its broad reach.
Envisioning your firm makes it easier to choose the appropriate name when you brainstorm or use a business name generator.
Now, after you've defined the key concepts you want your company to meet in the future, the following step is to critically evaluate these concepts and choose a few that best reflect your startup. These concepts will serve as the cornerstone of your company's personality.
2. Create a Strong Brand Tone
Always keep in mind that the strength of your company's name depends on the tone it conveys. Your tone reveals the true personality of your brand. If done well, it will engage a big number of clients; if done incorrectly, it will drive them away.
Developing an appealing tone that aligns with your company's beliefs is the most effective method to impact how potential customers view your brand.
Ensure you commit time to research your customers, understand their core personalities, what they do, and their desires because it'll assist you in determining if the appropriate tone for your business is:
Fun and playful
Pragmatic or pragmatic
Innovative and modern
3. Select Your Branding Elements
It's great to have a unique tone, but your hunt for the perfect name isn't over yet because you'll need to establish your company's branding elements. What's the significance of this? The company’s branding elements are the essential foundations that will assist you in coming up with outstanding name ideas.
The best way to understand and build your brand’s elements is by understanding your company's:
Big ideas: What are the most crucial concepts your organization is pursuing?
Values: Where does your brand stand regarding personal or audience values?
Stories: Does your business have a relatable story?
Benefit: Will you provide any further benefit to your clients?
Emotions: What emotions do you want people to experience?
Value proposition: What distinguishes your brand from the competition?
4. Create a Great Team and Start Brainstorm
It's time to open up your laptop, grab a pen and paper, and brainstorm some creative, unique, and interesting brand names.
Understand that even though brainstorming sessions can be exciting and fun, they can also be exhausting. So any founder seeking a good business name should not be afraid to ask for advice from friends, family, and even coworkers.
Test and Register Your Brand Name
After you've decided on a word that fits your company, make sure to test it with a small group of people to see whether they like it. And if your customers don't like it, use another word. It's pointless to choose a 'cool' name if no one would enjoy it.
After testing and confirming that your selected name is well-liked by your clients, ensure that it is protected by a trademark. This prevents other firms from using your brand's name.
Grant Polachek is the head of branding for Squadhelp.com
, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.