How to avoid common mistakes and disasters when naming your brand
Branding is the process of creating the look, feel, and persona for your company. The main goal of branding is to create a positive perception of your company in the public eye, shaping how you want customers to think about your brand. How your brand looks, communicates, and operates are all essential parts of the branding process." Says Nick Allen from NameCheap.
One of the most significant decisions you'll make when starting a new business is deciding on a name for your business, as it will set the tone for all future branding efforts. Your consumers are most likely your primary priority. What message will prospective names provide to your customers about what your company does and stands for? You're probably also thinking about yourself, expressing something about your preferences, style, or taste.
For better or worse, your company name influences how potential consumers and investors see you, therefore it's not a decision to be made lightly, which is why we have listed down the top 5 mistakes people make when naming their brand and how to avoid them.
It’s lengthy and confusing
When naming a new company or product, make sure the name is simple to speak, understand, and spell. This easy technique can assist you in finding the ideal name for your company or product.
Using a common name like ‘Foodseller’ or ‘burger place’ can be very disastrous for your brand, as the competitive market increases in size daily. In order to build a long lasting brand, you need a unique name.
Trying to be too ‘perfect’
It is okay to try being creative or different, but this shouldn't deter you from your main focus which is to attract target customers to your brand. Being too ‘brandy’ can hinder this from happening, and as such, don’t remove everything that makes your brand a little more human.
You aren’t thinking long-term
Make every effort to choose a name that will be remembered for many years. Many catchy words become overused and boring after a few years. Businesses can affect trends, but they cannot fully control them. Trends frequently get associated with specific groups or preconceptions, although these stereotypes may not always correspond with your intended target audience.
Overlooking the thought process
Randomly naming your brand will have consequences. Brand managers have spent hours developing a well-defined and executable branding plan. They normally put in a lot of effort, from concept formulation to smart implementation. However, they overlook the significance of developing a memorable brand name. You can't just make up a brand name at random and hope to avoid linguistic or legal problems. Consider the industry to which you belong. And then, depending on all of these characteristics, generate ideas.
If your business name is already taken after doing a name availability search, you should consider using something similar or closely relating. Websites like Wix.com, Businessnamegenerator.com, shopify.com, etc can help you generate thousands of unique name ideas, so you don't have to overthink it.